Sustainable coffee is the sector with the largest growth in the coffee industry. Its annual growth rate of between 10% and 20% exceeds the increases recorded for general worldwide consumption which in the last 20 years has increased approximately 1.2% annually. It even exceeds the ‘specialty coffee’ category which has been increasing between 5% – 10% per year. These figures however, should be seen in the context that world production year ending 2003 was approximately 6.5Million MT of which totally sustainable coffees made up at 85,000MT or 1-1.5% of total production. Both Rainforest Alliance and Fairtrade coffees are now available in Australia…