How Cafe Culture Is Reshaping Tehran

Key points :

• for Iran’s youth, coffee has become a symbol of refinement, an economic opportunity and a means of socializing that can hold a frisson of rebellion – a renaissance in coffee culture, led by young Iranians is taking place in Tehran
• a surplus of choice and social pressure to order correctly in one of the capital’s innumerable niche coffee shops
• over the past two decades, the number of cafes in Tehran has grown with the range of brewing methods and types of coffee beans available increasing dramatically
• coffee has become a lifestyle drink into which young Iranians are pouring their creative energies
• with the selling of alcoholic beverages banned in Iran, the cultural aura surrounding coffee has grown.
• widespread belief prevails learning to brew coffee professionally can pave the way for migration to a foreign country to work as baristas.